by Steve Yeck | May 30, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing
Lately, I have spent a bit of time pondering how color and \”what color\” can impact conversion in terms of landing page testing. As a marketer myself, (as I\’m sure many of you are), landing page testing is a great way to optimize the conversion...
by Steve Yeck | May 29, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
My personal email account has 197 unread messages in the inbox. Some are political in nature, not surprising during an election year and considering that political messages are exempt from CAN-SPAM. But the real problem? Email messaging campaigns gone amuck. It...
by Steve Yeck | May 28, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, RSS Marketing
You might have heard that mobileStorm recently launched RSS messaging. That makes us the only company globally that provides 6 ways to communicate with prospects and customers from the same web-based control panel. RSS, which stands for Really Simple Syndication, is a...
by Steve Yeck | May 23, 2008 | Digital Marketing Blog, Video Marketing
From the moment you click on a link, you are privy to the variety of online entertainment turning your computer monitor into a visual media carnival. From Youtube to Vator.tv, there are numerous video sites reeling people in to watch their content. People can watch...
by Steve Yeck | May 22, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
Last year Apple changed the smart phone industry forever with the release of its wildly popular iPhone device. While other similar devices had been on the market for years, the iPhone used Apple\’s unparalleled marketing prowess to quickly establish itself as a...
by Steve Yeck | May 21, 2008 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Multi-Channel Marketing
I once went on a \”first date\” with a weird guy that was planned at a trendy restaurant – and then when we met up, he kept raving about the wonderful cheap Thai food he\’d had just before arriving. Uh, I thought the point of having a date at...
by Steve Yeck | May 20, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General, SEO, SEM, Online Marketing
I am an occasional reader of hundreds of marketing and business blogs so I decided to make my own list of the best blogs writing particularly about marketing that is digital. No more words, let\’s get down to the list: Of course, first I have to get our own The...
by Steve Yeck | May 19, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
I took a little break from blogging, and am now back in the saddle again. However, rather than getting to hear me preach about deliverability every week, I am going to share my slot with my esteemed colleagues Jared Reitzin and Shaneli Ramratan. So enjoy the new...
