The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online Interest-Based Advertising Accountability Program just published a “compliance warning” this week noting that companies fusing Interest-Based Advertising (IBA) with native… Read More

A formal complaint was recently filed with the FCC by the Electronic Privacy Information Center against Facebook, claiming that when the social media giant conducted a psychological research study back in 2012, they did it without the consent of their users. The complaint states that “The company purposefully messed with people’s minds,” and went on to say… Read More

In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging. Almost overnight, the revamped rules wrought confusion upon marketers… Read More

With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing. Today, investing in mobile marketing is hardly a gamble for casinos. When it comes… Read More

Mobile security company AdaptiveMobile has just issued an industry-first snapshot of SMS traffic across the United States, which shows some unprecedented visualizations of text messaging spam based on the mobile phone’s geographical location. The image also projects what AdaptiveMobile calls the industry’s first “comprehensive map” of the sources and targets of mobile spam in the United States…. Read More

In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of consumer rights, SMS spam is rightfully under fire and finally in retreat. While nothing is more… Read More

The casino industry has been dealt a winning hand. mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. For more than a decade, SK+G has provided strategic branding to leading companies on both the domestic and international stage. mobileStorm will now deliver to SK+G’s gaming and hospitality… Read More

Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But it’s easy to use fear to cause good intentions to veer to the… Read More


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