by Mobile Marketer | Jan 27, 2010 | Digital Marketing Blog
Some of the biggest industries in the world and some of the smallest mom-and-pops on the corner have all embraced mobile marketing and harnessed its power to capitalize on diverse marketing needs. Yet those wedged in the “undecided” territory with regard...
by Justin Montgomery | Jan 27, 2010 | Digital Marketing Blog
Marketers distributed some 367 billion coupons in 2009, the highest number on record since tracking began in 1988. Last year also saw the first year-over-year increase in coupon redemption since 1992, signaling a renewed interest in the medium from both sides of the...
by Mobile Marketer | Jan 27, 2010 | Digital Marketing Blog
Apple’s tablet has been the worst kept secret in the tech world for quite some time. Yet even as more rumors than realities swirled around the device’s existence, a plethora of developers and mobile marketers closely followed the rumor mill in anticipation...
by Mobile Marketer | Jan 19, 2010 | Digital Marketing Blog
The mobile world is buzzing about a groundbreaking technology that, once widely enabled on mobile phones, could permanently impact the ways in which we shop, compare prices, and actually make purchases. NFC (near field communication) technology, as it’s known,...
by Mobile Marketer | Jan 19, 2010 | Digital Marketing Blog
The anticipated release of the forthcoming Apple tablet has left no shortage of tech-savvy shoppers excited for what could prove to be the hottest release in consumer electronics this year. Yet it could be the executives within the publishing world who are most...
by Justin Montgomery | Jan 19, 2010 | Digital Marketing Blog
Stepping into the realm of mobile marketing usually begins with searching out a platform provider with the right technology to get your mobile campaign off the ground quickly, efficiently and effectively. In doing so however, it’s important to remember that the...
by Justin Montgomery | Jan 18, 2010 | Digital Marketing Blog
A little known mobile channel, text-to-screen provides powerful benefits and a means to engage large groups like never before. Inducing engagement on a large scale while maintaining simplicity and extreme relevancy and targeting make text-to-screen a powerful tool...
by Justin Montgomery | Jan 12, 2010 | Digital Marketing Blog
Digital marketing by definition is a multi-channel concept, reaching consumers using the Internet, email, mobile and other interactive channels. All to often however, marketers tend to favor one channel over all others, crippling their effectiveness in the process....
