by Mobile Marketer | Nov 19, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses...
by Mobile Marketer | Nov 18, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Technology, Smartphones
Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers...
by Mobile Marketer | Nov 15, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
With smart glasses and smart watches expected to usher in a new era of mobile and digital marketing opportunities for the next-generation of tech-savvy marketers, the latest projections from Juniper Research are promising. New findings from the analysts at Juniper...
by Mobile Marketer | Nov 14, 2013 | Digital Marketing Blog, Mobile Marketing
With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with mass audiences in any meaningful way through traditional marketing and advertising tactics. According to a new report from Mobile...
by Mobile Marketer | Nov 13, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Smartphones, SMS
In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of...
by Mobile Marketer | Nov 12, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
Marketers are always looking for the “next big thing” that will bolster their reach and engagement with highly coveted targeted demographics. But what may be most effective for marketers in the future is that which we already know is effective today...
