by Steve Yeck | Sep 22, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
For those of you who tuned in for the NFL games this weekend, you may have noticed the “I’m a PC” commercials from Microsoft. I could state the obvious here regarding the attempted brand play, but come on–Microsoft is one of the top three...
by Steve Yeck | Sep 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
When you’re an elementary school kid, Thursday is “Opposite Day.” In that same youthful spirit: Instead of offering tips for effective messaging that adheres to best practices and pleases–rather than angers–consumers, we’re going to...
by Steve Yeck | Sep 2, 2008 | Digital Marketing Blog, Email Marketing Tips, General, Multi-Channel Marketing
A great way to boost sales lies in your own backyard! You have likely spent time and energy building a database of customer information, but if you don\’t have a cross selling strategy, you may not getting maximum results. If you lack resources, implementing a...
by Steve Yeck | Aug 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, General
The other day I received yet another political email message sent to my personal account. I’ve grumbled about such messages before, and was about to get irritated again over getting an email regarding a city where I no longer even live. Irrelevant emails are the...
by Steve Yeck | Jul 30, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
In direct mail marketing, a “Johnson Box” is commonly found at the top of the letter. Its purpose is to draw the reader’s attention to the key message first, and then hopefully engage the reader for the rest of the letter. This view is also sometimes...
by Steve Yeck | Jul 24, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Recently the folks at Gmail announced via their blog that they have been working closely with PayPal and eBay in an attempt to reduce the number of phishing attacks and the associated collateral damage. By using industry email authentication technologies such as...
