For those of you who tuned in for the NFL games this weekend, you may have noticed the “I’m a PC” commercials from Microsoft. I could state the obvious here regarding the attempted brand play, but come on–Microsoft is one of the top three brands globally, and I found another compelling feature of these TV ads. Along with clips from the likes of Eva Longoria and Bill Gates himself, we got a couple of shots of some regular old Microsoft employees and their email addresses.
I had a chance to procure a few of these addresses, email@example.com and firstname.lastname@example.org, and took the liberty to email them. (I know what you’re thinking, but these emails weren’t hacked!) I received two quirky email auto-responders. Though I’m not yet sure how the content impacted my perception of Microsoft, it was still an interesting multi-channel approach, using prime time television paired with good old email marketing. Not to mention these emails were successfully delivered to me in record time–after all, @windows.com is a domain that will probably never be blocked from our Inboxes.
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