by Mobile Marketer | Jan 29, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Mobile Marketing
If there were any doubts before, the time to dispatch them is now. Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile...
by Mobile Marketer | Jan 28, 2014 | Casino Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips
Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing, including social media, native advertisements, and even banner ads. Though most of the hype these days is directed...
by Mobile Marketer | Jan 23, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Social media may be hot, but for digital marketers, email remains the gold standard. And that’s not poised to change any time soon. According to the findings of a new survey highlighted this week by Digital Trends, email (especially email optimized for the...
by Mobile Marketer | Nov 19, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses...
by Mobile Marketer | Nov 18, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Technology, Smartphones
Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers...
by Mobile Marketer | Nov 12, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
Marketers are always looking for the “next big thing” that will bolster their reach and engagement with highly coveted targeted demographics. But what may be most effective for marketers in the future is that which we already know is effective today...
