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Website Usability: Content

by Mobile Marketer | Dec 2, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability

When it comes to web content, some things are obvious: – It should be free from misspellings, grammar, or factual mistakes; – It should be easy to understand, interesting, and not boring. – It needs to be SEO-friendly. However, from the website...

Ready For Cyber Monday?

by Eydie Cubarrubia | Dec 1, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing

The Monday after Thanksgiving has become known as Cyber Monday, officially starting the online shopping season. It’s almost as well-known as Black Friday, the day after T-day that kicks off the bricks-and-mortar shopping countdown. No wonder that 80 percent of...

Turkey Or Toast, It’s Time To Celebrate

by Eydie Cubarrubia | Nov 27, 2008 | Digital Marketing Blog, General

If you’re reading this today, and you’re in the United States… what the heck! It’s Thanksgiving–time to take a break from work, count your blessings (that you’re still in business is a big one!), and gobble traditional foods of your...

Google, Evil, And Online Ads

by Eydie Cubarrubia | Nov 26, 2008 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing

mobileStorm was among the first to proclaim that Google, the startup-turned-worldchanger whose motto is “Do No Evil,” was headed for a fall. (If you don’t remember, check out  this episode of Outside The Inbox, part of a series of humorous  videos...

200 Million Mobile Coupon Users By 2013

by Eydie Cubarrubia | Nov 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Mobile marketers have something to be thankful for, even if they’re not celebrating the U.S. Thanksgiving holiday this week: The great growth of mobile coupons, as predicted by Juniper Research. The firm reports that by the year 2013, some 200 million...

Link Building Success

by Mobile Marketer | Nov 24, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing

The success of link building depends on who is doing it and how it is done. First, you need to understand the purpose of link building.  Many non-professionals don’t build links because they just don\’t get the point. Some  people may  think that optimized...

IM’s “Demise” Means SMS, Email More Important Than Ever

by Eydie Cubarrubia | Nov 20, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

Grumpy British chef Gordon Ramsey is never kind to the restaurants he’s sent to save. One constant  theme is his railing against complex food. Time and again, he shouts that simple is best. That adage could probably apply to messaging, marketing and otherwise....

Short Code Provisioning: A Need For Change

by mobilestorm | Nov 19, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Last week our CEO, Jared Reitzin, wrote a guest column for Mobile Marketing Watch about the current state of short code provisioning.  For those of you familiar with the process, you know it is relatively \”antiquated,\” as Jared says, and pretty...
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