Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other things. In other words, while you’re checking that Facebook status, your cell phone is talking to your refrigerator…. Read More

The one sure-fire way to know if your video advertising is working is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens. It’s not always easy, to be sure, but according to a new eMarketer report entitled Digital Video Ad Metrics:… Read More

CTIA IT: Bad economy gives mobile marketing a boost Oct 9, 2009 2:15 PM, By Sarah Reedy Mobile marketing vendors are achieving growth as brands reevaluate their ad campaigns with a focus on mobile SAN DIEGO, CALIF. – Mobile is coming out ahead as brands reevaluate their advertising budgets. The mobile advertising and marketing market has been… Read More

Ninety per cent of cell phone users in the U.S. can receive text messages. Marketing to these cell phone users via text messages could be an opportunity for ecommerce merchants. mobileStorm is a text-message-marketing company and its CEO, Jared Reitzen, visited with Practical eCommerce’s Kerry Murdock on how text-message (also known as short message service, or “SMS”)… Read More

By Alexis Stevens The Atlanta Journal-Constitution Wednesday, October 22, 2008 Students aren’t usually allowed to use their cellphones at school. But under the ”Text a Cop” plan, Marietta High School students won’t face disciplinary action for their efforts to keep their school safe. The Marietta school board voted 6-0 Tuesday night to allow students to send text… Read More

The Next Frontier: FTEU By Monica Alleven WirelessWeek – September 01, 2008 Granted, it’s another acronym. But some industry leaders believe FTEU could dramatically change the industry. Supporters and people interested in Sen. Barack Obama can sign up to receive text messages with periodic updates about the candidate, but as the campaign advises, ”standard service charges may… Read More

DMNews:E-mail marketing is on the move Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips. Mike Thompson Chief deliverability officer, ClickSquared Challenging your audience to find what they want on a screen that is no more than an… Read More

FULLERTON, CA-April 23, 2008–Jared Reitzin, founder and CEO of mobileStorm, is today’s ”Professor Of The Day” at California State University, Fullerton. His lecture, titled ”Digital Best Practices For Geniuses,” focused on how to market to digital savvy consumers. Mr. Reitzin said that it all boils down to sending the ”right message” to the ”right person” at the… Read More


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