by Jared Reitzin | Feb 16, 2010 | Digital Marketing Blog
I have been waiting for a long time for the \”Year of Mobile\” to be upon us. Every new year for the past five years people have said, \”Next year is the year of mobile for sure.\” However, the year would come and go and decide not to take...
by Justin Montgomery | Feb 16, 2010 | Digital Marketing Blog
The following is a post by mobileStorm Director of Deliverability, Patrick Knight The Email community has become more focused on accountability and user engagement. ISPs are enforcing authentication standards and taking a closer look as to how subscribers perceive the...
by Mobile Marketer | Feb 15, 2010 | Digital Marketing Blog
While the devices and platforms that deliver digital content and advertising campaigns remain integral to mobile marketing, at the heart of mobile marketing’s future could very well be mobile applications. Catering to the runaway popularity of mobile apps, the...
by Mobile Marketer | Feb 15, 2010 | Digital Marketing Blog
This year’s Mobile World Congress in Barcelona, Spain may ultimately be remembered for introducing a variety of new platforms and devices that will serves as contemporary tools of the trade for mobile marketing’s immediate future. At the heart of MWC 2010...
by Justin Montgomery | Feb 11, 2010 | Digital Marketing Blog
A recent survey solidifies the future of SMS reminders through the eyes of consumers, with nearly 70 percent of respondents saying they want more of them. The survey, initiated by Dialogue Communications, asked consumers how they currently receive reminders, how...
by Justin Montgomery | Feb 9, 2010 | Digital Marketing Blog
Alfred Angelo Bridal has selected mobileStorm to power an SMS-based contest to allow customers the chance to win an all-inclusive honeymoon to the Cook Islands, simply by texting “Angelo” to 99158. The promotion is focused on 60 of Alfred Angelo’s...
by Mobile Marketer | Feb 9, 2010 | Digital Marketing Blog
Successful advertisers have long extolled the virtues and benefits of mobile marketing in raising brand awareness and, subsequently, driving brand loyalty. But it always helps to have solid evidence and numerical data to support such suspicions. Further suggesting the...
by Mobile Marketer | Feb 8, 2010 | Digital Marketing Blog
Amidst a new generation of groundbreaking technologies that continuously revolutionize the ways in which we lead virtually every aspect of our lives, who knew that bar codes would bounce back from their near relegation to the ash heap of history. Once considered as...
