by Mobile Marketer | Feb 3, 2010 | Digital Marketing Blog
The Mobile Marketing Association is forecasting that the rate in which consumers utilize mobile banking services will accelerate at a rapid pace by the end of 2010. As the pervasiveness of mobile services trickle down to much smaller financial institutions than the...
by Mobile Marketer | Feb 3, 2010 | Digital Marketing Blog
The arrival of Apple’s tablet – the iPad – could very well prove more than just a revolutionary platform capable of changing the ways in which we read, play games, and absorb myriad forms of digital news, entertainment, and virtually any other...
by Justin Montgomery | Feb 2, 2010 | Digital Marketing Blog
A new survey published today reveals that deliverability remains a top concern for commercial email marketers, especially among those in North America. The survey, conducted by Return Path, compared deliverability based on geographic regions and ISPs to determine a...
by Justin Montgomery | Feb 1, 2010 | Digital Marketing Blog
A shift in focus to customer retention on behalf of marketers is becoming more important then ever in a landscape of declining consumer spending and the subsequently scaled back efforts of marketers trying to obtain new customers. Customer loyalty is an area many...
by Justin Montgomery | Jan 28, 2010 | Digital Marketing Blog
The announcement of the Apple iPad not only brought an entirely new mobile device to market, but ushered in a new wave of mobile advertising, mobile app branding and content distribution unlike anything seen in a long time. While the iPhone provided the same impact a...
by Justin Montgomery | Jan 27, 2010 | Digital Marketing Blog
Video-based marketing is a concept that’s gaining a lot of attention when it comes to digital marketing. The same shift that brought monetization to the endless amounts of Online and mobile video being produced is happening with email marketing as well, where...
by Mobile Marketer | Jan 27, 2010 | Digital Marketing Blog
Some of the biggest industries in the world and some of the smallest mom-and-pops on the corner have all embraced mobile marketing and harnessed its power to capitalize on diverse marketing needs. Yet those wedged in the “undecided” territory with regard...
by Justin Montgomery | Jan 27, 2010 | Digital Marketing Blog
Marketers distributed some 367 billion coupons in 2009, the highest number on record since tracking began in 1988. Last year also saw the first year-over-year increase in coupon redemption since 1992, signaling a renewed interest in the medium from both sides of the...
