by Mobile Marketer | Feb 13, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
Today across the United Arab Emirates (UAE), mobile is used to provide more services than anyone could have anticipated only five short years ago. From SMS alerts and mobile marketing, to QR codes and mobile banking platforms, mobile is now used for everything and to...
by Mobile Marketer | Feb 12, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Video Marketing, Website Usability
Although Google is branching out into, well, everything, they proved in 2013 that they haven’t forgotten where they started; their revolutionary, game changing search engine. How did they prove it? When they released their new search algorithm, Hummingbird. Then they...
by Mobile Marketer | Feb 10, 2014 | Casino Marketing, Digital Marketing Blog
If you haven’t yet heard, tomorrow (Tuesday, February 11th) mobileStorm will present a new webinar for casino marketers to highlight the growing power and untapped promise of mobile marketing in the casino space. With the advent of mobile marketing, the casino...
by Mobile Marketer | Feb 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
One of the biggest beneficiaries of Big Data is one that very few saw coming – email. Today, the information recorded about shopping habits and online consumer preferences is being used to shape branded email messages that have a much more potent impact on...
by Mobile Marketer | Feb 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
If you’re in the United Kingdom, there is an excellent possibility that the next person you spot using their smartphone to scan a QR code will be a man. According to the most recent data from comScore, among mobile phone users in Great Britain, 63% scanning QR codes...
by Mobile Marketer | Feb 5, 2014 | Digital Marketing Best Practices, Digital Marketing Blog
According to the preliminary findings of a new industry report, most digital ads just aren’t cutting it. And, as a result, they are being overlooked by the vast majority of connected Americans. The latest survey from Goo Technologies shows that more than 80% of...
by Mobile Marketer | Feb 4, 2014 | Digital Marketing Blog, Mobile Technology
New industry data from IDC indicates that the global smartphone market reached yet another milestone last year, having shipped one billion units in a single year for the first time. Confirmed January 28th in the most recent update to the International Data Corporation...
by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
