by Mobile Marketer | Jan 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
While social media and text message marketing are undeniably effective for reaching mass audiences and niche groups alike, email marketing is still king of the marketing world when it comes to return on investment and the highest number of conversions. And because...
by Mobile Marketer | Jan 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
Over the last two years, we have witnessed a dramatic evolution in the way brands and consumers interact with one another. With new technology and platforms emerging from obscurity to obtain ubiquity in that short time frame, the level of engagement has changed...
by Mobile Marketer | Dec 4, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, SMS
Mobile security company AdaptiveMobile has just issued an industry-first snapshot of SMS traffic across the United States, which shows some unprecedented visualizations of text messaging spam based on the mobile phone’s geographical location. The image also projects...
by Mobile Marketer | Dec 3, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
With smartphone and tablet adoption now at record heights, it comes as little surprise that major brands and marketing executives are planning to allocate even more of their budgets to mobile marketing next year. And the level of sophistication in these campaigns will...
by Mobile Marketer | Dec 2, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Ampush, an ad technology company and Facebook Strategic Preferred Marketing Developer, has just published a new infographic exploring and exposing the dramatic growth and evolution of Cyber Monday. “Since its creation in 2005, Cyber Monday has grown to become...
by Mobile Marketer | Nov 27, 2013 | Digital Marketing Blog, Mobile Marketing
The process of focusing so much marketing attention on Black Friday and Cyber Monday to the detriment of available marketing dollars to span the entire holiday season is no longer a mistake many marketers are making. According to a new report from BDO USA, a recent...
by Mobile Marketer | Nov 26, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Fiksu, the app marketing tech company, has just published its latest Fiksu Indexes. The data points to opposing market forces that resulted in minimal movement last month in app marketing costs and app downloads. The Indexes measure monthly shifts in competition for...
by Mobile Marketer | Nov 25, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
An unsettling report issued recently by McAfee underscores the prevalence of SMS scams during the holidays. In an effort to educate the public on the most common scams that criminals use during the holiday season, McAfee outlined what it calls the “12 Scams of...
