by Mobile Marketer | Jul 8, 2014 | Digital Marketing Blog, Smartphones
According to the findings of an eye-opening new survey of CMOs, it’s evident that a great many marketing minds are still reluctant to embrace the inevitable – the steady transition to all things digital in the realm of marketing and operating their...
by Mobile Marketer | Jul 7, 2014 | Digital Marketing Blog, Mobile Technology
2014 could be a banner year for total media ad expenditures in the U.S. According to eMarketer analysis, “on the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for...
by Mobile Marketer | Jul 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
What mobile advertisers love is the ability to target smartphone users with ads. Unfortunately, what mobile users hate is advertisers’ ability to target them with ads. It feels like an invasion to many mobile users, according to new data discussed in an...
by Mobile Marketer | Jul 2, 2014 | Digital Marketing Blog, Mobile Technology
When he invented the Quick Response or QR code in 1994, inventor Masahiro Hara was actually looking for a way to increase the amount of information that could be stored on a simple paper label. Recently, however, he told the U.K. Telegraph that the emergence of better...
by Mobile Marketer | Jul 1, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
Digital marketing is the future when it comes to attracting shoppers to retail locations. That’s the vision of Alastair Lockhart, a UK-based marketing expert. “Smartphones and tablets have become a ubiquitous part of people’s lives, with shoppers now...
by Mobile Marketer | Jun 30, 2014 | Digital Marketing Blog, Social Media
Having trouble with a social media marketing campaign? The problem may not be your message, or your considerable effort. It could be one simple, but essential quality: consistency. In an engaging essay at The Huffington Post, Nika Stewart suggests that “an...
by Mobile Marketer | Jun 26, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Smartphones
BrightEdge, a leading global Enterprise SEO platform, tracks billions of keywords and pieces of content for a variety of clients, including about 30 percent of Fortune 100 companies. When it researches, people listen. And they’ll listen to the company’s...
by Mobile Marketer | Jun 25, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Sixty seconds doesn’t sound like a lot, does it? In fact, it can be an absolute eternity if you’re talking about email marketing, especially when you consider that the average person will take a look at your subject line for approximately 3 seconds before they decide...
