What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with eMarketer staffer Tobi Elkin, Byrne argues that mobile is critical for managing consumer health. It’s also, Byrne… Read More

What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will be the driving force behind the continent’s accelerating internet adoption. “Based on data from two of Opera’s core businesses,… Read More

Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared Nationwide Interoperability Roadmap: The Journey to Better Health and Care. “The nation relies on Health IT to… Read More

For some time, healthcare hospitals and providers have believed that instead of re-inventing a wheel, the “buy it” versus “build it” strategy with mobile apps worked best. But interestingly, the need for good mobile apps that satisfy the hospital’s patients, clinicians, and employees is outrunning the ability of the market to develop them. That’s the take from… Read More

With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform partners to execute the strategy. This shift is even more critical to the healthcare industry, which is now onboarding millions of more consumers due… Read More

The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their smartphones to interact with health care providers. The predictive analytics and… Read More

mobileStorm CEO Jared Reitzin will be the lead presenter at a meetup this morning at the HMRI Research Conference Center in Pasadena, California. If you haven’t registered to attend, the event’s organizers say you can follow along on social media using the hashtags #meetuphcare and #healthcarestartups. At today’s presentation, Reitzin will provide insight on how to succeed… Read More

mobileStorm CEO Jared Reitzin will serve as the featured presenter at a meetup scheduled for August 13th at the HMRI Research Conference Center in Pasadena, California. Reitzin will address the topic of how to succeed in marketing for healthcare-focused startups. “We hear a lot of horror stories about the healthcare industry on how long it takes to… Read More


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