A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business.

“It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and true strategy for pulling in new cohorts, driving traffic and increasing conversions,” says Suhail Doshi, co-founder and CEO of Mixpanel. “When companies are playing the long game, though, do ads bring in the most valuable users for their businesses?”

The following infographic endeavors to answer this burning question. Check it out below.