by Mobile Marketer | Dec 29, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing
It’s that time of year again. Predictions are coming from every corner — and like all predictions, some will come true and others won’t. However, a recent report by Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem...
by Mobile Marketer | Dec 23, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
It’s the biggest quarter on record — for internet advertising revenues, that is. Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report. Data analyzed...
by Mobile Marketer | Dec 22, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
For years, the savviest of digital marketers have understood the correlation between message relevance and digital marketing ROI. Today, the role played by personalization in the campaign experience has grown just as important. Consequently, 2015 is expected to see a...
by Mobile Marketer | Dec 18, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report....
by Mobile Marketer | Dec 17, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal...
by Mobile Marketer | Dec 16, 2014 | Digital Marketing Blog, Mobile Technology
According to the latest industry data shared by Gartner, sales of smartphones in emerging markets exhibited the highest growth on record last quarter, spiking global smartphone sales to an unprecedented perch. Although worldwide sales of mobile phones to end users...
by Mobile Marketer | Dec 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a...
by Mobile Marketer | Dec 11, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, SEO, SEM, Online Marketing
The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online...
