Content marketing is more than words. That’s the rote definition, but not the right one.

At its best, content marketing is the way Internet-savvy companies cajole, inform, persuade, educate, empathize, and call to action.

It goes without saying that content marketing was big in 2014. But it’s going to be even bigger in 2015.

Citing information from the Content Marketing Institute and pulling insight from an array of experts in the digital marketing game, a new infographic compiled by Curata directs our attention to the content marketing trends and predictions to look out for in this new year.