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Test, Test, Test!

by Jared Reitzin | Feb 28, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips

A good email campaign is tested over and over until everything works perfectly. There are so many components to a campaign. It is very easy to miss something that could drastically affect your deliverability, the subscriber experience or your brand\’s...

SMS: Good Enough For Rock Stars, Good Enough For Marketers

by Eydie Cubarrubia | Feb 27, 2008 | Digital Marketing Blog, General

Word is that this week\’s winners of the Academy Award for Best Song – Glen Hansard and Marketa Irglova, stars of the Irish indie film Once – didn\’t just get a golden statuette. They also got a congratulatory SMS from none other than Irish...

Online Press Releases

by Mobile Marketer | Feb 26, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing

Doing online press releases is a good way to get links, traffic, and even respectability for your site. You never know when a reporter on deadline is seeking just the kind of news that company is announcing! It is advisable to hire a PR agency for press coverage. But...

mobileStorm Chosen as a Finalist for the Technology Council of Southern California’s Annual Award Program

by mobilestorm | Feb 25, 2008 | Press

mobileStorm is Recognized For its Leadership in Digital Innovation Los Angeles – February 25, 2008 – mobileStorm Inc. (www.mobilestorm.com) a leading provider of digital marketing solutions, is one of the finalists chosen for the 14th annual Technology Industry...

Has Mobile Search Found What Marketers Seek?

by Eydie Cubarrubia | Feb 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

When I was in Nashville during a wedding last summer, a cousin wanted to take a trip downtown to the local American Apparel. But, she opined, she couldn\’t look up the address because the Wi-Fi in our hotel wasn\’t working. Not to worry, I said, and then...

Android: A Step Closer To Mobile Marketing’s Holy Grail

by Eydie Cubarrubia | Feb 20, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

Google certainly doesn\’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform – and a standards group whose members include some heavy hitters – the first Android demonstrations happened at the...

Some Simple Rules

by mobilestorm | Feb 15, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing

Short blog this time — it\’s been a crazy week. The majority of my time has been spent primarily on two areas: 1. Helping to set up our clients on our system – meaning setting up their email, DNS, and authentication settings. 2. Working with potential and...

No “Friends” For Digital Marketers

by Eydie Cubarrubia | Feb 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing

Boo-hoo. Social networking’s second boom—in the form of advertising frenzy—could go bust. That’s because of said frenzy backfiring, the research firm Comscore reported. We hate to say it, but we told you so. First, a little background: The year 2007 marked the...
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