by Eydie Cubarrubia | Jul 15, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
The good news, as I\’ve written in past posts, is that new ways to devour video – online, via mobile phones, etc. – are rising in popularity among consumers. Even better news is that TV-viewing continues to rise along with it – making it...
by Jared Reitzin | Jul 14, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Clients ask me all the time: What\’s better for their mobile strategy, using a shared short code or a dedicated short code? Each has its own set of pros and cons. In this post I will set the record straight. Shared Short Code PROS 1. Time to market: Sharing a...
by mobilestorm | Jul 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General
I was surfing the web the other day with a friend of mine who is a musician and not remotely involved in online marketing. Basically, my friend could be an everyday customer for any company out there (including mine). After landing on a secondary page we decided to go...
by Eydie Cubarrubia | Jul 10, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Broad River Furniture of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit. Hey, we can\’t help but brag when ROI includes a whopping...
by Mobile Marketer | Jul 9, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
There is something in the realm of link building called \”link baiting,\” a process whereby links appear by themselves. You don\’t ask anyone to link to your webpage, you don\’t submit your site anywhere, but new inbound links appear every...
by Eydie Cubarrubia | Jul 8, 2008 | Digital Marketing Blog, Mobile Marketing
We\’re all used to ringtones and other \”fun\” – but entirely disposable – products that make up a bulk of today\’s mobile marketing efforts. However, mobile consumers want products and services distributed over cellular networks...
by Eydie Cubarrubia | Jul 3, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
When I was talking to a friend’s husband months ago, he asked me what mobileStorm did. I told him, “We provide technology that helps companies send out marketing messages.” He said, “Oh, like spam and telemarketing calls?” and proceeded to go off on one such annoying...
by Eydie Cubarrubia | Jul 3, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
When I was talking to a friend\’s husband months ago, he asked me what mobileStorm did. I told him, \”We provide technology that helps companies send out marketing messages.\” He said, \”Oh, like spam and telemarketing calls?\” and...
