FULLERTON, CA-April 23, 2008–Jared Reitzin, founder and CEO of mobileStorm, is today\’s \”Professor Of The Day\” at California State University, Fullerton. His lecture, titled \”Digital Best Practices For Geniuses,\” focused on how to market to digital savvy consumers.

Mr. Reitzin said that it all boils down to sending the \”right message\” to the \”right person\” at the \”right time.\” He focused on the pros and cons of email, still the predominant messaging channel, and SMS, which reaches a rapidly increasing number of consumers anywhere at any time.

\”Digital messaging has become the preferred method for communication,\” he said.

Mr. Reitzin spoke to students in Professor Mark Latonero\’s Introduction to Entertainment and Tourism class. His engagement at Cal State Fullerton is one of the many events during the university\’s 30th annual Communications Week.