by mobilestorm | Sep 22, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
For those of you who tuned in for the NFL games this weekend, you may have noticed the “I’m a PC” commercials from Microsoft. I could state the obvious here regarding the attempted brand play, but come on–Microsoft is one of the top three...
by Mobile Marketer | Sep 18, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, SEO, SEM, Online Marketing
I am talking about something huge that will happen pretty soon, I assume in the next year or two: SEO becoming obsolete. Google has already talking about it for quite some time; it\’s become reality in both their Labs and in actual SERP (search engine results...
by Eydie Cubarrubia | Sep 17, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
No man is an island, especially when he attends an event where planners have implemented “text-to-screen” technology. You’ve probably seen this before–perhaps in a bar, or at a sporting event. On a big video screen, there might be a quiz or...
by Eydie Cubarrubia | Sep 16, 2008 | Digital Marketing Blog, General, Mobile Marketing, Multi-Channel Marketing
A popular cable show and a maverick airline: Hot brands launched an even hotter digital marketing campaign, leveraged by SMS. Entourage–the HBO comedy about a hot Hollywood actor and his surrounding group of helpers and hangers-on–kicked off its fifth...
by Eydie Cubarrubia | Sep 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
When you’re an elementary school kid, Thursday is “Opposite Day.” In that same youthful spirit: Instead of offering tips for effective messaging that adheres to best practices and pleases–rather than angers–consumers, we’re going to...
by Mobile Marketer | Sep 10, 2008 | Digital Marketing Blog, General, Mobile Technology, SEO, SEM, Online Marketing
It is right to say that Google actually owns the Internet. These guys with a fresh vision came out of nowhere, and with the right idea, exactly 10 years ago this week. No one could ever imagine what that startup would become in just a decade. Billions of dollars in...
by mobilestorm | Sep 9, 2008 | News
DMNews:E-mail marketing is on the move Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips. Mike Thompson Chief deliverability officer,...
by Eydie Cubarrubia | Sep 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, General, Mobile Marketing, Mobile Technology
I’ve attended enough Apple events in my life to know that today’s shindig–truely an accurate term for Cupertino’s PR happenings, considering the heady blind love and live rock/pop music that fills the air–will make headlines even if not...
