by Mobile Marketer | Nov 21, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
It’s no secret that platform proliferation is rampant across the digital landscape, introducing valuable new opportunities for businesses and entrepreneurs to achieve, sustain, and even accelerate dramatic growth. But learning to market to the multi-platform...
by Mobile Marketer | Nov 18, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Technology, Smartphones
Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers...
by Mobile Marketer | Nov 15, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
With smart glasses and smart watches expected to usher in a new era of mobile and digital marketing opportunities for the next-generation of tech-savvy marketers, the latest projections from Juniper Research are promising. New findings from the analysts at Juniper...
by Mobile Marketer | Nov 8, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones
When it comes to online and mobile services, consumers value their privacy. But they also value a good discount. The findings of a new study commissioned by TRUSTe and conducted by Harris Interactive reveal that 9 out of 10 Internet users in the United States are...
by Mobile Marketer | Nov 7, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Increasingly, big data is of big importance to mobile marketers. The findings of a recent survey among senior marketers in the United States provide compelling evidence that companies are seeing steady and impressive ROI when it comes to big data and the investments...
by Mobile Marketer | Nov 5, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
Mobile marketing has been called the ultimate equalizer, especially when it comes to local businesses trying to compete with and match the marketing power of larger businesses that occupy the same community. For that reason, equipping locally-owned small businesses...
