by Mobile Marketer | Feb 24, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
With Google, Samsung, and Apple all expected to have cutting edge wearable devices or smartwatches on the market by year’s end, the time for mobile marketers to begin thinking beyond the smartphone and tablet screen is upon us. While there’s no concrete...
by Mobile Marketer | Feb 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones, Social Media, Video Marketing
Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data...
by Mobile Marketer | Feb 13, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
Today across the United Arab Emirates (UAE), mobile is used to provide more services than anyone could have anticipated only five short years ago. From SMS alerts and mobile marketing, to QR codes and mobile banking platforms, mobile is now used for everything and to...
by Mobile Marketer | Feb 12, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Video Marketing, Website Usability
Although Google is branching out into, well, everything, they proved in 2013 that they haven’t forgotten where they started; their revolutionary, game changing search engine. How did they prove it? When they released their new search algorithm, Hummingbird. Then they...
by Mobile Marketer | Jan 29, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Mobile Marketing
If there were any doubts before, the time to dispatch them is now. Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile...
by Mobile Marketer | Jan 27, 2014 | Digital Marketing Blog, Mobile Marketing, News, Video Marketing
The one sure-fire way to know if your video advertising is working is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens. It’s not always easy, to be sure, but...
