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UPDATE Apple, Digital Marketing, And A Bet

by Eydie Cubarrubia | Sep 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, General, Mobile Marketing, Mobile Technology

I’ve attended enough Apple events in my life to know that today’s shindig–truely an accurate term for Cupertino’s PR happenings, considering the heady blind love and live rock/pop music that fills the air–will make headlines even if not...

Chrome Could Represent “Change” For Marketers

by mobilestorm | Sep 8, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, SEO, SEM, Online Marketing

What does Google’s new Chrome browser  mean for online advertising and, more specifically, paid search?  I still haven\’t figured out the whole Doubleclick merger\”¦or maybe I just don\’t want to think about it that hard.  With each new...

Cross Sell Your Customers With Email

by mobilestorm | Sep 2, 2008 | Digital Marketing Blog, Email Marketing Tips, General, Multi-Channel Marketing

A great way to boost sales lies in your own backyard! You have likely spent time and energy building a database of customer information, but if you don\’t have a cross selling strategy, you may not getting maximum results. If you lack resources, implementing a...

Text Messaging: The New Wheaties?

by Eydie Cubarrubia | Aug 28, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology

Now that U.S. Olympic swimmer Michael Phelps has eight gold medals tucked under his Speedo, what do you think he’ll be endorsing? Wheaties, on whose cereal boxes Olympic medalists traditionally appear? Perhaps more of those Rosetta Stone language-learning kits?...

Victory, Irony, And Open Source

by mobilestorm | Aug 20, 2008 | Digital Marketing Blog, General, Mobile Technology

This week I\’m venturing beyond the marketing world and into the techie side of things. A few interesting things last week in the world of open source software caught my attention – at least because of the irony they both represent. First, Apple\’s...

Marketers Should Allow Opt-Outs, Even When Not Required

by Eydie Cubarrubia | Aug 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, General

The other day I received yet another political email message sent to my personal account. I’ve grumbled about such messages before, and was about to get irritated again over getting an email regarding a city where I no longer even live. Irrelevant emails are the...
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