by Eydie Cubarrubia | Aug 13, 2008 | Digital Marketing Blog, General
Last week I wrote about plane crash survivors who were saved with SMS. Though public safety workers in British Columbia initially couldn’t find them, one of the victims was able to text-message information about their whereabouts, leading to rescue. But...
by mobilestorm | Aug 11, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General, RSS Marketing
RSS confuses many. Could be that the acronym itself makes it appear more complicated than it really is. So the first thing you should know is what RSS really stands for: Real Simple Syndication. Note the word “simple”! Key benefits: 100% deliverability. If...
by Eydie Cubarrubia | Aug 7, 2008 | Digital Marketing Blog, General
The other day, I was supposed to meet a local musician for a music blog I write purely for the love. It turned out I could get there at an earlier time he’d suggested after all. So of course, I texted him with the news about two hours beforehand. Immediately, I...
by Eydie Cubarrubia | Aug 5, 2008 | Digital Marketing Blog, General
Over the weekend, a plane wreck in British Columbia killed five–and could have resulted in two more deaths, if not for SMS. Last Sunday, an amphibious plane took off from Port Hardy, B.C. but crashed about 10 minutes afterward. Five were killed but two were...
by mobilestorm | Aug 1, 2008 | Digital Marketing Blog, General, Mobile Marketing
The Italian agriculture ministry and Consumer Associations have one up on a lot of U.S. businesses: They understand the power of SMS. And they are leveraging it. According to the BBC, in response to growing civil unrest due to rocketing food prices and rogue...
by mobilestorm | Jul 25, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing
I can still remember a time when cell phones weren’t prevalent, when email didn’t exist, and – unlike my experience yesterday – plane rides meant looking out the window, reading books, and maybe catching a flick on the main movie screen in...
