by Eydie Cubarrubia | Oct 28, 2008 | Digital Marketing Blog, Email Marketing News
Sure, consumers are spending increasingly more time on social networks and news/entertainment websites. But that doesn’t mean they respond well to the adverts on them. Instead, according to research conducted in part by Ball State University’s Center for...
by Eydie Cubarrubia | Oct 10, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News
If you haven’t heard, Google has a new feature to prevent people from sending late-night drunken emails. Good to know the Labs works hard on things whose value is mere publicity hype. Called Mail Goggles, though it’s actually meant to IMPEDE the...
by Eydie Cubarrubia | Oct 9, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News, Messaging Laws & Compliance
The couple that spams together gets successfully sued together. This week a federal court ordered spam marketing husband-and-wife team Henry Perez and Suzanne Bartok to pay a small Internet service provider (ISP) more than $236 million for sending out some 23 million...
by mobilestorm | Sep 22, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
For those of you who tuned in for the NFL games this weekend, you may have noticed the “I’m a PC” commercials from Microsoft. I could state the obvious here regarding the attempted brand play, but come on–Microsoft is one of the top three...
by Eydie Cubarrubia | Sep 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, General, Mobile Marketing, Mobile Technology
I’ve attended enough Apple events in my life to know that today’s shindig–truely an accurate term for Cupertino’s PR happenings, considering the heady blind love and live rock/pop music that fills the air–will make headlines even if not...
by Eydie Cubarrubia | Aug 19, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Marketers who read this blog want to keep up on the latest developments in the industry. So maybe some of you already read Event Marketer magazine’s June issue–specifically, the feature on the winner of its Grand Ex Award, the Stoli Hotel. If so,...
