by Mobile Marketer | Nov 19, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Marketing
It’s a brave new world for email marketing. If your messages aren’t tailored for mobile devices, their impact will be muted. With a record number of consumers checking their emails daily on mobile devices, marketers must now ensure that their emails reach the masses...
by Mobile Marketer | Nov 18, 2013 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips, Mobile Technology, Smartphones
Following a thorough analysis of billions of marketing emails, a recent study found that more than half of all conversions (56%) produced by these emails took place on a tablet. Desktop has long been considered the favorite of email marketing, but as more consumers...
by Mobile Marketer | Nov 15, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
With smart glasses and smart watches expected to usher in a new era of mobile and digital marketing opportunities for the next-generation of tech-savvy marketers, the latest projections from Juniper Research are promising. New findings from the analysts at Juniper...
by Mobile Marketer | Nov 14, 2013 | Digital Marketing Blog, Mobile Marketing
With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with mass audiences in any meaningful way through traditional marketing and advertising tactics. According to a new report from Mobile...
by Mobile Marketer | Nov 13, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Smartphones, SMS
In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of...
