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Two-Thirds of Marketing Emails Now Opened on Mobile Devices

Two-Thirds of Marketing Emails Now Opened on Mobile Devices

by Mobile Marketer | Jan 29, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Mobile Marketing

If there were any doubts before, the time to dispatch them is now. Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile...
For Casino Marketing, Email Marketing is Still a Winning Hand

For Casino Marketing, Email Marketing is Still a Winning Hand

by Mobile Marketer | Jan 28, 2014 | Casino Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips

Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing, including social media, native advertisements, and even banner ads. Though most of the hype these days is directed...
Combining Metrics is the Path to Video Ad Success for Marketers

Combining Metrics is the Path to Video Ad Success for Marketers

by Mobile Marketer | Jan 27, 2014 | Digital Marketing Blog, Mobile Marketing, News, Video Marketing

The one sure-fire way to know if your video advertising is working is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens. It’s not always easy, to be sure, but...
40 Reasons Why Email Marketing is More Effective Than Facebook, Twitter

40 Reasons Why Email Marketing is More Effective Than Facebook, Twitter

by Mobile Marketer | Jan 23, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing

Social media may be hot, but for digital marketers, email remains the gold standard. And that’s not poised to change any time soon. According to the findings of a new survey highlighted this week by Digital Trends, email (especially email optimized for the...

mobileStorm Publishes a Comprehensive Guide to SMS Short Code Management for Enterprise Level Businesses

by Mobile Marketer | Jan 21, 2014 | Press

mobileStorm (http://mobilestorm.com/), a 15-year veteran provider of mobile and email marketing services and technology, announced today that it has published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise...
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