Digital Marketing Whitepapers

Like We Said, Mostly White

However rich in colorful content, graphics and digital marketing expertise.  We know the technology, laws and accepted best practices.  We also keep up on the latest research about SMS, email, mobile marketing and other stuff. So, if you’re looking for a way to stay way current on all detail related to marketing madness . . . you’re in the right place. Check out our digital marketing whitepapers below.

	Diabetes Management Using mobileStorm for Healthcare Learn how secure mobile communication can help manage chronic care diseases such as Diabetes. Click here for more.
	How to Optimize Email Campaigns for Mobile Devices Learn how to leverage mobile usage trends, deliverability and mobile optimization to maintain email engagement on mobile devices. Click here for more.
	How to Nail a Mobile Marketing Campaign Using SMS and Mobile Apps Mobile marketing provides a unique opportunity to engage users like no other form can, but it’s also not a “one-size-fits-all” model. Click here for more.
	How to Conduct an Effective SMS Pilot Program To evaluate the true effectiveness of SMS and its potential contribution to your organizational goals, there\’s no better method than conducting a well planned SMS pilot program. Click here for more.
	How to Print Money with SMS Many hold the incorrect assumption that SMS is strictly a one-to-one communications channel. In reality, it\’s been transformed into a revolutionary marketing tool that has the ability to engage customers and prospects in a whole new realm of interactivity and engagement. Click here for more.
	How to Boost Performance by Integrating Email and SMS This whitepaper details how to design campaigns that capitalize on the strengths of each of these communication pathways in order to create results that would not be capable with either alone.          Click here for more.
	How to Maximize Email Open and Delivery Rates With the evolution of spam filtering and automated mail servers combined with the sheer amount of email being sent and received on a daily basis, open and delivery rates are front and center on the mind of any email marketer. Click here for more.
	How To Choose an SMS Vendor Don’t just survive in mobile, thrive in mobile. Read our 30 point check list in what to look for in a mobile provider. Click here for more.
	The Ultimate Guide to Common Short Codes It’s everything you wanted to know about short codes but were afraid to ask. Go ahead take a look . . . it’s painless and informative. Click here for more.
	Casino Mobile Marketing Gaming is big money. If you’re not using an integrated strategy to reach your audience, you’re just rolling the dice.  Click here for more.
	The Ten Commandments of Email Delivery There were 15, but we dropped some to make it easier for you to follow. Faith has nothing to do with it . . . it’s just hard-core experience in knowing what works and what doesn’t to get your messages into the inbox.  Click here for more.
	SMS Primer Juniper Research says three billion coupons issued to cell phone users will generate sales of almost $87 billion by 2011. Are you on board?   Click here for more.
	Digital SMS Best Practices Yup . . . practice makes perfect. Reaching the inbox is all about making sure you’ve dotted your “i”s and crossed your “t”s. Interested in how best practices impact your delivery? It’s a digital marketing whitepaper at its finest,   Click here for more.
	SMS or Die Ok . . . maybe you’ll just faint when you see how much money you’re leaving on the table by not reaching your audience directly on their mobile devices.    Click here for more.