by Steve Yeck | Oct 21, 2008 | Digital Marketing Blog, Mobile Marketing
Iran is a country where opposites pull each other as far as possible without (yet) reaching the breaking point. On one hand, extremely conservative clerics officially rule society. On the other, young adults–particularly university-educated female...
by Steve Yeck | Oct 20, 2008 | Digital Marketing Blog, General
Verizon Wireless been in the news a lot recently. And it hasn’t been the most positive press. Here are a few recent incidents: 1. The Washington Post accused the carrier of installing a cell phone tower on behalf of Senator John McCain. (He was getting bad...
by Steve Yeck | Oct 16, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Advertising Age this week ran a story talking about the major growth spurt that mobile search is set to experience. Nothing disagreeable about that premise, especially among mobile marketing experts. However, the story takes a very odd frame in that it only touches on...
by Steve Yeck | Oct 15, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Website Usability
This article kicks off a series of posts on website usability. While SEO is great to bring people to your site, WU (website usability) will make sure they enjoy their stay and don\’t leave right away. By focusing on WU, you will greatly increase conversions and...
by Steve Yeck | Oct 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Conservationists in Kenya are using SMS to save the lives of both pachyderms and humans, and its success could help usher in other services using SMS and location technology. According to an Associated Press report, a group called Save The Elephants has placed...
by Steve Yeck | Oct 13, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
After seeing the same corridors and faces for many hours and several days, the most devoted business conference attendee wants to escape a convention site for a few hours. But with a special SMS campaign, powered by mobileStorm, MGM Grand Hotel & Casino was able...
by Steve Yeck | Oct 10, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News
If you haven’t heard, Google has a new feature to prevent people from sending late-night drunken emails. Good to know the Labs works hard on things whose value is mere publicity hype. Called Mail Goggles, though it’s actually meant to IMPEDE the...
by Steve Yeck | Oct 9, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News, Messaging Laws & Compliance
The couple that spams together gets successfully sued together. This week a federal court ordered spam marketing husband-and-wife team Henry Perez and Suzanne Bartok to pay a small Internet service provider (ISP) more than $236 million for sending out some 23 million...
