by Eydie Cubarrubia | Jan 18, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The Mobile Marketing Association has extensive plans to boost itself–and the mobile marketing space–for the coming year, with a new leader, a soon-to-be home base in New York, and work on creation of updated best practices for U.S. marketers. Mike Wehrs...
by mobilestorm | Jan 13, 2009 | Press
Los Angeles, CA – January 12, 2009 mobileStorm Inc., a leading provider of email and mobile marketing, today announced the appointment of Doug Schiller as its new Chief Financial Officer. Mr. Schiller, who was most recently the founder of...
by Mobile Marketer | Jan 13, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
We are not going to get too technical today, since many readers might not be so knowledgeable about web programming. But I\’ll offer some guidelines that you can keep in mind when working with your website developers. As a universal principle: Make sure...
by Eydie Cubarrubia | Jan 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
Californians woke up to the new year with a new law that bans text messaging while driving. The Golden State isn’t the only one; according to the Governors Highway Safety Association, texting is prohibited for drivers in Alaska, California, Connecticut,...
by mobilestorm | Jan 7, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
So you know you want to add or continue email campaigns for your 2009 marketing efforts. But you need to consider email relevance as a factor from the start. Not only will this increase your campaign success rates; it also will serve as a preventive measure against...
by Eydie Cubarrubia | Jan 6, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Recently the Detroit Free Press announced that it’s going to cut print editions and focus on its digital offerings. The reaction in the stagnant newspaper industry (which I know well, having spent more than a decade in it) was shock. The reaction among...
by Eydie Cubarrubia | Jan 1, 2009 | Digital Marketing Blog, General
Unlike 2009, digital marketing is no longer in its infancy. We all hope to keep providing you readers food for thought on the industry all through the coming year! -Eydie Cubarrubia, Marketing Communications Manager, mobileStorm “I’d rather you text...
by mobilestorm | Dec 31, 2008 | General
According to a recent study by eMarketer, the majority of college students pay little or no attention to marketing emails. However, email still remains their second- most preferred way to communicate, after text messaging. While this study mainly applies to college...
