by mobilestorm | Mar 16, 2009 | Case Studies, company, Press
March 16,2009 – Planet Funk, the fashion-forward clothing chain, on Monday revealed that it achieved a 377 percent return-on-investment with mobile coupon campaigns launched during the holiday shopping season. The Burbank, California-based retailer, which...
by Eydie Cubarrubia | Mar 12, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Some marketers have only recently realized the importance of email. Others think it\’s old hat. But true forward-thinkers are already taking their campaigns to the next level. A business blogger at the Sydney Morning Herald points out a particular email...
by Mobile Marketer | Mar 10, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Today\’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you suddenly need to look up a local business? With a smartphone, no...
by mobilestorm | Mar 5, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Recently our CEO has given a number of webinars on mobile coupons. All this brought something to mind–or stomach, I should say–as I was thinking of what to have for dinner last night: Restaurant coupons. In a down economy it\’s not hard to believe...
by Mobile Marketer | Mar 3, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing
Thanks to universal search, local business listings tend to rank higher than general websites in search engines, particularly in Google, the world\’s largest search engine. This is why it is so important that your local business is listed everywhere. Previously...
by Mobile Marketer | Feb 24, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing
Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what\’s being offered to them. Always remember that you have this great advantage over national (and thus non-locally-friendly)...
by Eydie Cubarrubia | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
by Eydie Cubarrubia | Feb 17, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information into Google’s online records in real-time. The program is...
