by Steve Yeck | Nov 24, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
The success of link building depends on who is doing it and how it is done. First, you need to understand the purpose of link building. Many non-professionals don’t build links because they just don\’t get the point. Some people may think that optimized...
by Steve Yeck | Nov 20, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Grumpy British chef Gordon Ramsey is never kind to the restaurants he’s sent to save. One constant theme is his railing against complex food. Time and again, he shouts that simple is best. That adage could probably apply to messaging, marketing and otherwise....
by Steve Yeck | Nov 19, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Last week our CEO, Jared Reitzin, wrote a guest column for Mobile Marketing Watch about the current state of short code provisioning. For those of you familiar with the process, you know it is relatively \”antiquated,\” as Jared says, and pretty...
by Steve Yeck | Nov 18, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
Simplicity is key when it comes to navigation. The more simple it is, the better. Your main task is to make sure visitors aren\’t lost on your site. Navigation should be available on each page of your site. The visitor should be aware of where, exactly, he/she...
by Steve Yeck | Nov 17, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Wouldn’t you know it: The same day of mobileStorm’s free webinar on mobile coupons last week, I saw a Harris Interactive study that emphasized the importance of coupons this holiday season. The study found that 89 percent of online adults think...
by Steve Yeck | Nov 13, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
While the homepage is your website\’s face, the layout is how it looks. You want your face looking good, right? Let\’s see how we can make this happen. We have already talked about design and content, and will discuss their sub-elements in upcoming posts....
by Steve Yeck | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...
by Steve Yeck | Nov 10, 2008 | Digital Marketing Blog, General
Today’s your last chance to sign up for “Making Money With Mobile Coupons,” a free webinar happening tomorrow at 11 a.m. Pacific Time. mobileStorm CEO and founder Jared Reitzin will explain why mobile coupons are integral for today\’s marketing...
