Simplicity is key when it comes to navigation. The more simple it is, the better. Your main task is to make sure visitors aren’t lost on your site.
Navigation should be available on each page of your site. The visitor should be aware of where, exactly, he/she is located on the site at every moment. The visitor should also know from which page he/she came, and where he/she can go next.
Website navigation can be placed anywhere on the site as long as it is extremely visible. Most sites put navigation on the left or right panel; sometimes, or additionally, it can be placed in the site’s header or footer. The point is that the navigation should always be at the same place. This will ensure that your visitors aren’t lost, and will know where to look for directions.
Don’t think your sitemap can replace navigation. The difference between these two is that a sitemap is just a page containing a list of links to all the pages of the site, while navigation something that is on all the pages (or at least the major pages) of the site.
It might be a good idea to create dynamic navigation that is not just repeating itself everywhere. Instead, while the visitor is on some sub-page, the navigation shows the neighboring same-level pages, as well as the main sections of the site. This will require additional technical skill and work, but will make the navigation of your site more useful and less boring.
People shouldn’t have to guess where they’ll go if the click a certain link on your menu. The titles of these items should be clearly stated. Make sure your navigation links looks good by using a Cascading Style Sheet (CSS). We will discuss CSS later.
In the next post we will talk about a website’s content. Until then,
Internet Marketing Manager
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