by Steve Yeck | Feb 10, 2009 | Advanced Digital Marketing, SEO, SEM, Online Marketing
My previous blog post introduced a new series about local search marketing. Today we\’ll dig right in! Let\’s start with your business name. Does it say where you are located? If you operate nationwide or worldwide, it\’s not important, but what if...
by Steve Yeck | Feb 9, 2009 | company, Press
Major online discount retailer will extend promotions reach with SMS/text campaigns using the mobileStorm 4.0 Digital Marketing platform. Los Angeles, CA February 9, 2009 — mobileStorm, Inc. today announced that Overstock.com has chosen its digital marketing...
by Steve Yeck | Feb 5, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
A company’s first instinct during a recession is to reduce costs, and rightly so. The trick can be how to figure out what’s truly necessary, and what’s a luxury. Bankrupt bailout-recipient Wells Fargo’s Vegas blowout? Definitely a luxury....
by Steve Yeck | Feb 5, 2009 | company, Press
Los Angeles, CA – February 5, 2009 mobilestorm, the premier provider of email and mobile marketing solutions, and iHollywood Forum, the leading producer of conferences and forums on digital and wireless entertainment, will present a mobile coupon webinar aimed...
by Steve Yeck | Feb 4, 2009 | Digital Marketing Blog, Video Marketing
Recent news about online video probably has marketers confused. Distill the mix of positive and negative facts, however, and you’ll boil down the truth: Online video is still important for marketers who want to entice consumers. It’s true that in the short...
by Steve Yeck | Feb 3, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
The search world is getting increasingly more personalized, with user behavior targeting becoming a heavier factor in online marketing, with Google\’s universal search, and with other trends. Thus I\’m starting a series on local search marketing. This...
by Steve Yeck | Jan 29, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As U.S. President Barack Obama was inaugurated this month, his promises for “change” echoed in media coverage nonstop. Mobile marketers, though, have actually seen President Obama usher in change for their industry. The former Illinois senator hit the...
by Steve Yeck | Jan 26, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
Major search engines like Google or Yahoo! are interested in keeping their search results clean, and thus try to compell webmasters to act professionally when it comes to website optimization. I write lots of articles on search engine optimization, Internet marketing,...