Major online discount retailer will extend promotions reach with SMS/text campaigns using the mobileStorm 4.0 Digital Marketing platform.

Los Angeles, CA February 9, 2009 — mobileStorm, Inc. today announced that has chosen its digital marketing platform for a mobile promotions beta test. will employ the system-mobileStorm 4.0-for targeting, delivery and tracking of mobile marketing messages, including mobile coupons, via mobileStorm’s new Coupon Management System. The system will generate precision-targeted coupons as well as viral coupon campaigns to alert and incentivize customers toward new products, special discounts and VIP customer events.

“Using the mobileStorm 4.0 platform will open an entirely new channel of communicating with customers,” said James Munnerlyn, of Overstock’s conversion marketing team. “After a thorough analysis of vendors in the mobile marketing space, we selected mobileStorm based on their ability to quickly execute our mobile marketing vision at a reasonable cost, and with all the complimentary resources and services we need to run the programs.”

In addition to providing the digital marketing platform via software as a service (SaaS), mobileStorm will provide professional services to augment staff, and will provide consulting on technical and marketing best practices.

“We’re very pleased to count as a client,” said mobileStorm CEO Jared Reitzin. “We love seeing large ecommerce companies start to seriously leverage this message channel. 95% of cell phones in the U.S. are text message enabled, and 87% of the U.S. population has a cell phone. will be able to take advantage of this mass adoption and, with mobile coupons, track the results of their success.”

About mobileStorm
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, MGM Grand, Carl’s Jr., Broad River Furniture and K2 Sports, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and mobile messaging platform backed by world-class support and expert digital marketing services. Visit us at

About, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel., headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at regularly posts information about the company and other related matters on its website under the heading “Investor Relations.” ® is a registered trademark of, Inc.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, the effectiveness of the communications platform and it containment of all resources needed.’s Form 10-K for the year ended December 31, 2007, its subsequent quarterly reports on Form 10-Q, or any amendments thereto, and other subsequent filings with the Securities and Exchange Commission identify important factors that could cause Overstock’s actual results to differ materially from those contained in its projections, estimates or forward-looking statements.