by Steve Yeck | Apr 22, 2009 | Digital Marketing Blog, General
(The following is an excerpt of an article, written by Senior Account & Support Manager Forrest Knighton, that appeared in mobileStorm’s newsletter, Outside The Inbox.) SMS marketing requires different rules of frequency and message content than other types...
by Steve Yeck | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
by Steve Yeck | Apr 9, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing
I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media....
by Steve Yeck | Apr 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But...
by Steve Yeck | Apr 2, 2009 | Digital Marketing Blog, Mobile Marketing
Just over a year ago, mobileStorm CEO Jared Reitzin wrote a detailed explanation about why spam will never be nearly as prolific in SMS, or text-messaging, as it is in email. Sadly, it’s time to revisit the topic after messaging security company Cloudmark...
by Steve Yeck | Apr 1, 2009 | Advanced Digital Marketing, Digital Marketing Blog
(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every...
by Steve Yeck | Apr 1, 2009 | Advanced Digital Marketing, Digital Marketing Blog
(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every...
by Steve Yeck | Mar 31, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Recently I started receiving email marketing messages from a high-end department store. I honestly don’t remember signing up to get them, so I was willing to give the company the benefit of the doubt on that. But my goodwill was very short-lived. I soon found...
