by Mobile Marketer | Feb 15, 2010 | Digital Marketing Blog
While the devices and platforms that deliver digital content and advertising campaigns remain integral to mobile marketing, at the heart of mobile marketing’s future could very well be mobile applications. Catering to the runaway popularity of mobile apps, the...
by Mobile Marketer | Feb 15, 2010 | Digital Marketing Blog
This year’s Mobile World Congress in Barcelona, Spain may ultimately be remembered for introducing a variety of new platforms and devices that will serves as contemporary tools of the trade for mobile marketing’s immediate future. At the heart of MWC 2010...
by Justin Montgomery | Feb 11, 2010 | Digital Marketing Blog
A recent survey solidifies the future of SMS reminders through the eyes of consumers, with nearly 70 percent of respondents saying they want more of them. The survey, initiated by Dialogue Communications, asked consumers how they currently receive reminders, how...
by Justin Montgomery | Feb 9, 2010 | Digital Marketing Blog
Alfred Angelo Bridal has selected mobileStorm to power an SMS-based contest to allow customers the chance to win an all-inclusive honeymoon to the Cook Islands, simply by texting “Angelo” to 99158. The promotion is focused on 60 of Alfred Angelo’s...
by Mobile Marketer | Feb 9, 2010 | Digital Marketing Blog
Successful advertisers have long extolled the virtues and benefits of mobile marketing in raising brand awareness and, subsequently, driving brand loyalty. But it always helps to have solid evidence and numerical data to support such suspicions. Further suggesting the...
by Mobile Marketer | Feb 8, 2010 | Digital Marketing Blog
Amidst a new generation of groundbreaking technologies that continuously revolutionize the ways in which we lead virtually every aspect of our lives, who knew that bar codes would bounce back from their near relegation to the ash heap of history. Once considered as...
by Justin Montgomery | Feb 8, 2010 | mobileStorm for Marketing - Product Updates
We at mobileStorm are always busy bringing you the latest and greatest in terms of features and functionality, and today we’re happy to announce that we’ve added a new feature: SMS bounce reports. The new feature breaks down SMS campaign bounces by type...
by Justin Montgomery | Feb 4, 2010 | Digital Marketing Blog
Laura Marriott, former President of the Mobile Marketing Association (MMA), recently sat down with TMCnet to discuss what’s going on in the mobile marketing industry in terms of it’s progress thus far and predictions for 2010 and beyond. One of the driving...
