by Steve Yeck | Nov 13, 2009 | Digital Marketing Blog
It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it’s a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues...
by Steve Yeck | Nov 12, 2009 | Digital Marketing Blog, Mobile Marketing
Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often. Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique...
by Steve Yeck | Nov 11, 2009 | Digital Marketing Blog
Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by...
by Steve Yeck | Nov 11, 2009 | Digital Marketing Blog, Mobile Marketing
In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of...
by Steve Yeck | Nov 5, 2009 | Digital Marketing Blog, Email Marketing Tips
It’s no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of...
by Steve Yeck | Nov 4, 2009 | Digital Marketing Blog
More evidence of the rampant growth in mobile coupon marketing can be found in the new report from Juniper Research, a well-respected provider of analytical services to the global communications sector. According to the report, more than one mobile subscriber in 10 in...
by Steve Yeck | Nov 4, 2009 | Digital Marketing Blog
Often mysterious but never in short supply, the digital creatures known as mobile coupons have become a presence far more profitable, formidable, and ubiquitous than most realize. With the tangible benefits of mobile coupons beginning to resonate with consumers just...
by Steve Yeck | Nov 3, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing
Mobile coupons can be a powerful tool in your digital marketing arsenal, but with a certain sense of ambiguity surrounding the concept for most people, it’s easy to overlook the most basic set of unofficial rules or “best practices” that should...
