More evidence of the rampant growth in mobile coupon marketing can be found in the new report from Juniper Research, a well-respected provider of analytical services to the global communications sector.

According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. As a result, Juniper is confidently forecasting that consumer usage of mobile coupons could potentially generate upwards of $6 billion globally in retail redemption value by 2014.

The growth can be directly attributed to the increased willingness of consumers to accept and use mobile coupons, a situation that has prompted better than 25% of all North American marketers to invest, time, resources, and treasure into some form of digital coupon marketing.

In the report titled ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014\’ Juniper’s findings do, however, warn of the possible obstacles born of potential “user apathy” in the general public and an unwillingness to learn a new method of making financial transactions. Optimistically, however, NFC trial results indicate “very high levels of user acceptance.”

\”Marketers can use the mobile device as the ultimate personal marketing channel. It is almost permanently switched on and physically with the consumer. This makes a great opportunity for brands and marketing agencies to access clients immediately, driving footfall and encouraging an instant decision,\” said Howard Wilcox, Senior Analyst at Juniper Research and lead report author.

‘The Mobile Coupons and Smart Posters’ report also published additional findings important to the mobile marketing community. They include:

  • ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions
  • The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014

The report, released today, is now available for download from the Juniper website.

To find out more about the power and potential of mobile coupons, check out this all-inclusive Mobile Coupons Webinar.