The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot flexibly manage workloads or rapidly develop, test, and launch new applications, leaving them poorly prepared to deal with competitive threats,” says… Read More

What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with eMarketer staffer Tobi Elkin, Byrne argues that mobile is critical for managing consumer health. It’s also, Byrne… Read More

The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data brethren. Another boon? Adding automation. The stats show that marketers who automate customer lifecycle messaging through tactics such as rules-based triggers drive… Read More

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according to May 2015 polling by xAd. “When xAd asked agency and brand marketers who used… Read More

In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile campaigns as well as in measuring performance. For one thing, notes Hull, mobile ad ROI hasn’t caught up… Read More

New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15). All told, that’s an impressive 11.6% jump from the 302.1 million units in 2Q14. IDC notes that the 2Q15 shipment volume represents the second highest quarterly… Read More

With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your overall marketing efforts. Along with the equally-important element of SMS marketing and… Read More

Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58 percent of global marketers now employ real-time personalization. That’s defined as data-driven personalization completed in less than… Read More

 
 

Choose your Industry

Select your industry to view the many features and services we provide for organizations like yours: