by Steve Yeck | Dec 3, 2009 | Digital Marketing Blog
SMS aggregators are mysterious entities to some. If you’ve recently been advised to both reject and embrace SMS aggregators, you’re not alone. Indeed, a wide range of opinions about SMS aggregators exist within the mobile marketing community. Yet, making...
by Steve Yeck | Dec 3, 2009 | Digital Marketing Blog
All evidence seems to reveal that mobile marketing is rapidly outgrowing the mobile phone market itself. By casting an ever wider net over all mobile devices, the future of mobile marketing is poised to expand faster and more universally than many mobile marketers may...
by Steve Yeck | Nov 30, 2009 | Digital Marketing Blog
Several sources indicate email marketing spend is set to grow over the next 12 months, but as more brands delve into the process of using email as a marketing medium, it’s becoming increasingly apparent that strategic planning and best practice processes are...
by Steve Yeck | Nov 25, 2009 | Digital Marketing Blog
When successfully implemented, email campaigns are among the most efficient and effective marketing tools available for fostering and maintaining customer relationships with a target audience or demographic. As a result, it’s no wonder that nearly half of the...
by Steve Yeck | Nov 23, 2009 | Digital Marketing Blog
Coupons have been around forever, but their legacy certainly doesn’t mean they’ve lost their usefulness. Integrating them into other forms of marketing can do wonders for any campaign, including email. Experian recently released data relating to email...
by Steve Yeck | Nov 19, 2009 | Digital Marketing Blog
A key innovation that’s made itself known recently in the world of digital marketing is the concept of API integration. The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier...
by Steve Yeck | Nov 19, 2009 | Digital Marketing Blog
Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months...
by Steve Yeck | Nov 18, 2009 | Digital Marketing Blog, Mobile Marketing
The British are coming! The British are coming! With their mobile coupons, that is. A new Juniper survey reveals the impressive growth of mobile coupons in the UK with an estimated three million Britons having already redeemed coupons through their mobile phone....
