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mobileStorm CEO Offers Employees $1,000 Bonus for Tornado Tattoo

by Justin Montgomery | Mar 18, 2010 | Digital Marketing Blog

In an attempt to spur hardcore company spirit, Jared Reitzin, CEO of mobileStorm, announced a unique bonus offer for employees willing to prove long-lasting dedication to their employer by tattooing the company’s logo on a visible part of their body. In a show...

Email Marketing “Census” Indicates Need For Advanced Campaign Planning

by Justin Montgomery | Mar 18, 2010 | Digital Marketing Blog

A new survey published by Econsultancy and Adestra has found a majority of email marketers are yet to incorporate new-age methods and practices into their campaigns, relying instead on legacy methods that are increasingly becoming less effective. The survey, titled...

Mobile Marketing Continues To Target Kids, Future Mobile Users

by Mobile Marketer | Mar 17, 2010 | Digital Marketing Blog

It turns out there’s a reason why the age of the average mobile phone user continues to decline. While most mobile users may not realize it, their kids may very well be a bigger target of mobile marketing than they are. As if the plethora of Dora The Explorer...

Mobile Location Apps Take Spotlight At SXSWi

by Justin Montgomery | Mar 17, 2010 | Digital Marketing Blog

If there’s one takeaway from this year’s South by Southwest Interactive, it’s that location-based mobile apps and social networks are coming on stronger than ever, with numerous launches and new services making their debut during the four day...

Mobile Search Traffic Inspiring New Ad Solutions

by Justin Montgomery | Mar 16, 2010 | Digital Marketing Blog

For evidence of mobile’s rampant growth and increasingly widespread use, look no further than the explosion in mobile search traffic over the last twenty-four month period. Google alone reports a five-fold increase in mobile search traffic. And according to Vic...

Mobile Search Traffic Inspiring New Ad Solutions

by Mobile Marketer | Mar 16, 2010 | Digital Marketing Blog

For evidence of mobile’s rampant growth and increasingly widespread use, look no further than the explosion in mobile search traffic over the last twenty-four month period. Google alone reports a five-fold increase in mobile search traffic. And according to Vic...

Mobile Marketers Should Think Outside the iPad Box

by Mobile Marketer | Mar 10, 2010 | Digital Marketing Blog

The scheduled April 3rd release of Apple’s iPad will, undoubtedly, usher in a new era for mobile marketing. With a revolutionary platform that seems destined to impact the ways in which we read, play games, and absorb myriad forms of content, the iPad and its...

Mobile Coupons Gaining Mainstream Status

by Mobile Marketer | Mar 9, 2010 | Digital Marketing Blog

As one of the most popular and effective tools in the arsenal of mobile marketing, mobile coupons have quickly resonated with consumers who are as tech-savvy as they are bargain-conscious. Unfortunately, one of the earliest and most pervasive complaints about mobile...
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