by Eydie Cubarrubia | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
The transportation-centric Thanksgiving weekend—coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before—got me thinking about Ford Motor’s new technology for in-auto texting. In case you missed it, certain 2008 models of Ford,...
by Eydie Cubarrubia | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
The transportation-centric Thanksgiving weekend – coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before – got me thinking about Ford Motor\’s new technology for in-auto texting. In case you missed it,...
by Jared Reitzin | Nov 21, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
In the first part of this post we discussed the need for SEO, SEM and online marketing. The most important thing you need to do is start now, not in a few days, not tomorrow, but today. The reason for this is simple; it can take months to see any results from your...
by Mobile Marketer | Nov 20, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
A Sixth Part of Ezine, Article, and Newsletter Submission Sites List – continued… The fifth entry on this series was posted here: Newsletter Directories 5. Now more directories to submit your newsletter to: Articles World Online – Submit Free...
by mobilestorm | Nov 19, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
In the previous entries of this series we\’ve discussed why it\’s not simply enough to use open rates as the de-facto measure of an email campaign\’s success/failure. We also showed you how on a macro level to help your open rates via systematic...
by mobilestorm | Nov 16, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to...
by Eydie Cubarrubia | Nov 15, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Fancy handsets have had jaws wagging about the mobile marketing possibilities for the past year. Apple\’s iPhone, which first debuted at Macworld last January, has been the flashiest of the contenders by using the company\’s unrivaled marketing muscle...
by Jared Reitzin | Nov 14, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
The world continues (at an astonishing rate) to become more connected. Every year more and more people move their spending online. These are very exciting times if you sell goods or services. Before the Internet if you owned a clothing store, how would you drive...
