by Steve Yeck | Dec 27, 2007 | Digital Marketing Blog, General
What took us so long? While mobileStorm has seen nothing but success and growth in each of its eight years of existence, it was only one year ago that we started this digital marketing blog. In that short time, we\’ve realized, it\’s almost a shame that we...
by Steve Yeck | Dec 21, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
The topic of \”link building\” is set to appear frequently in future blog posts, since it\’s one of the most important factors in SEO. Today, we\’ll start with an outline of some basics. Why links are important? They tell search engines how...
by Steve Yeck | Dec 14, 2007 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Most people I talk to these days have several email addresses – one for work, one for home, one for the kids, etc. Being in the email business, I have lots of addressees – but then again, I\’m kind of weird like that. Another common email address...
by Steve Yeck | Dec 13, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Even before I embarked on what was to be a three-year adventure in Asia, I\’d heard all about Japan\’s advanced mobile phones that left North American cellular service in the the dust. \”You can take pictures!\” \”You can send to...
by Steve Yeck | Dec 11, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
SMS spam has a long, long way to go before catching up with email spam. Ferris, a research firm, estimated that in 2007 1.1 million spam messages were sent via SMS. They also said that this is up 38% from 2006. Sure, that is a big jump, and we will continue to see...
by Steve Yeck | Dec 10, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing
2007 was a watershed year in digital marketing. From mobile marketing finally starting to see some traction to increasingly strict email regulations, there were no shortage of things for a digital marketer to keep busy. Here are my top 7 for 2007 (in no particular...
by Steve Yeck | Dec 7, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Our CEO, Jared Reitzin wrote a great article for DM News a few days ago about the importance of sender reputation and how it can affect successful email deliverability. Among the items discussed were suggestions around lowering complaint rates, list hygiene, branding...
by Steve Yeck | Dec 6, 2007 | Digital Marketing Blog, Multi-Channel Marketing
All right, I admit it, I did it. I spent $1 to vote for my favorite Beauty And The Geek team via SMS. I also went online and voted – giving up such personal information as my email address and zip code for the privilege. Twice! Fortunately, I was well-rewarded...
