by Eydie Cubarrubia | Aug 7, 2008 | Digital Marketing Blog, General
The other day, I was supposed to meet a local musician for a music blog I write purely for the love. It turned out I could get there at an earlier time he’d suggested after all. So of course, I texted him with the news about two hours beforehand. Immediately, I...
by Eydie Cubarrubia | Aug 5, 2008 | Digital Marketing Blog, General
Over the weekend, a plane wreck in British Columbia killed five–and could have resulted in two more deaths, if not for SMS. Last Sunday, an amphibious plane took off from Port Hardy, B.C. but crashed about 10 minutes afterward. Five were killed but two were...
by mobilestorm | Aug 1, 2008 | Digital Marketing Blog, General, Mobile Marketing
The Italian agriculture ministry and Consumer Associations have one up on a lot of U.S. businesses: They understand the power of SMS. And they are leveraging it. According to the BBC, in response to growing civil unrest due to rocketing food prices and rogue...
by Eydie Cubarrubia | Jul 31, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Want to engage consumers on their cell phones? Then you’d better send them a text message. That’s the gist of an eMarketer report yesterday, which notes that among mobile consumers, SMS gets them more responsive than other types of mobile advertising....
by mobilestorm | Jul 31, 2008 | Press
7/29/2008 FOR IMMEDIATE RELEASE Media Contact: Jessica Gildar July 29, 2008 MGM MIRAGE Public Relations (702) 650-7535 jgildar@mgmmirage.com MGM GRAND ENHANCES GUEST EXPERIENCE WITH DIRECT MESSAGING Mobile Concierge Service Now Available LAS VEGAS – MGM Grand...
by mobilestorm | Jul 30, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
In direct mail marketing, a “Johnson Box” is commonly found at the top of the letter. Its purpose is to draw the reader’s attention to the key message first, and then hopefully engage the reader for the rest of the letter. This view is also sometimes...
by Eydie Cubarrubia | Jul 29, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It was just two years ago when an episode of Boondocks – the smart, controversial cartoon about social issues – decided to take SMS to task. To paraphrase (and to avoid offending the PC-minded), let\’s just say that the protagonist called texting...
by mobilestorm | Jul 25, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing
I can still remember a time when cell phones weren’t prevalent, when email didn’t exist, and – unlike my experience yesterday – plane rides meant looking out the window, reading books, and maybe catching a flick on the main movie screen in...
