by Steve Yeck | Jul 30, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Newsletter Marketing
In direct mail marketing, a “Johnson Box” is commonly found at the top of the letter. Its purpose is to draw the reader’s attention to the key message first, and then hopefully engage the reader for the rest of the letter. This view is also sometimes...
by Steve Yeck | Jul 29, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It was just two years ago when an episode of Boondocks – the smart, controversial cartoon about social issues – decided to take SMS to task. To paraphrase (and to avoid offending the PC-minded), let\’s just say that the protagonist called texting...
by Steve Yeck | Jul 25, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing
I can still remember a time when cell phones weren’t prevalent, when email didn’t exist, and – unlike my experience yesterday – plane rides meant looking out the window, reading books, and maybe catching a flick on the main movie screen in...
by Steve Yeck | Jul 24, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Recently the folks at Gmail announced via their blog that they have been working closely with PayPal and eBay in an attempt to reduce the number of phishing attacks and the associated collateral damage. By using industry email authentication technologies such as...
by Steve Yeck | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
by Steve Yeck | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
by Steve Yeck | Jul 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, General
On July 11 the iPhone 3G went on sale at a slashed price of $199. In three days Apple hit the one million mark for iPhone units sold – and did it 25 times faster than its previous phone launch. Over the weekend I received a number of text messages sent from...
by Steve Yeck | Jul 17, 2008 | Digital Marketing Blog, General
Sometimes it’s easy to joke about digital marketing’s perceived generation gap. “You don’t want to use it to promote something like Depends,” we’ll scoff when talking about a digital media platform – whether an SMS poll, RSS...
