by Mobile Marketer | Nov 4, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
According to new data coming to light this morning from trusted industry sources and their research, consumers plan to be very active on their smartphones and tablets this holiday season. Why? The convenience and cost-effectiveness of shopping via mobile. And...
by Mobile Marketer | Nov 1, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Mobile marketers are entering the golden age of mobile marketing when it comes to targeting and connecting to teenagers. Earlier this year when Piper Jaffray published its Taking Stock With Teens report, the hottest trends and purchasing preferences among U.S....
by Mobile Marketer | Oct 31, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Facebook’s third quarter report broadcast nothing short of a miraculous increase in revenue for the social network that now boasts more than one billion members. And mobile is the major reason for the new fortunes being made by Facebook. All told, nearly 44 percent of...
by Mobile Marketer | Oct 29, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Despite being deemed a dunce in mobile less than two years ago, today Facebook has emerged as a mobile must for businesses with anything to sell or promote. And the advantages native to Facebook are not commonplace elsewhere. In fact, the likes of Twitter can’t...
by Mobile Marketer | Oct 23, 2013 | Healthcare, Mobile Marketing, Smartphones, SMS
According to the findings of a new study conducted by Varolii Corporation, Americans have warmed to an unprecedented degree to the thought of receiving communications from businesses via the mobile channel. Overall, the national study indicates that consumers want...
by Mobile Marketer | Oct 21, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Incentives are becoming more and more popular with opt-in SMS marketing strategies. Why? They give a consumer a valuable reason to join a marketing list. There’s no law that says companies that use SMS marketing must provide an incentive to those who opt-in, but...
