Mobile Marketers Must Get ‘Smart’ About Targeting Teens

Mobile marketers are entering the golden age of mobile marketing when it comes to targeting and connecting to teenagers.

Earlier this year when Piper Jaffray published its Taking Stock With Teens report, the hottest trends and purchasing preferences among U.S. teenagers were brought to light.

In the mobile device category, smartphones are hot commodities, with Apple’s iPhone leading the way. 91% of teens, the study’s findings reveal, are likely to purchase a smartphone for their next device.

That’s up from 86% last spring and 90% last fall.

As of November 1, 2013, it’s clear that many of the projections and expectations expressed earlier this year by Piper Jaffray and others have begun materializing.

Nielsen’s Q3 mobile report published this week reveals that 65 percent of U.S. phone owners now use a smartphone. Specifically, 70 percent of mobile usage in the 13 to 17 age range is now conducted with a smartphone.

For marketers, this means that it has never before been easier to effectively and responsibly target teens and young adults with relevant messaging through everything from SMS and video ads, to in-app content and even native ads.

To review the full slate of freshly published Nielsen data, click here.


2 Responses

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  2. Preston ward says:

    My name is Preston Ward and I am finishing up a patent that I plan to lease or sell to a mobile phone carrier and I’m trying to find the person I need to get a hold of to present my idea to. It will directly affect your new marking plan/contracts that you guys are developing. If you could email me or call me and point me in the right direction I would appreciate it.


    Preston Ward


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