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Beyond Marketing: Utilizing Email To Foster Customer Loyalty And Retention

by Justin Montgomery | Feb 1, 2010 | Digital Marketing Blog

A shift in focus to customer retention on behalf of marketers is becoming more important then ever in a landscape of declining consumer spending and the subsequently scaled back efforts of marketers trying to obtain new customers. Customer loyalty is an area many...

Apple iPad Provides Yet Another Boon To Mobile Advertising

by Justin Montgomery | Jan 28, 2010 | Digital Marketing Blog

The announcement of the Apple iPad not only brought an entirely new mobile device to market, but ushered in a new wave of mobile advertising, mobile app branding and content distribution unlike anything seen in a long time. While the iPhone provided the same impact a...

Overcoming Barriers To Integrating Video In Email Marketing

by Justin Montgomery | Jan 27, 2010 | Digital Marketing Blog

Video-based marketing is a concept that’s gaining a lot of attention when it comes to digital marketing.  The same shift that brought monetization to the endless amounts of Online and mobile video being produced is happening with email marketing as well, where...

Mobile Marketing, Traditional Advertising Play Well Together

by Mobile Marketer | Jan 27, 2010 | Digital Marketing Blog

Some of the biggest industries in the world and some of the smallest mom-and-pops on the corner have all embraced mobile marketing and harnessed its power to capitalize on diverse marketing needs. Yet those wedged in the “undecided” territory with regard...

Consumers Embrace Coupons Like Never Before, Shift To Mobile Continuing

by Justin Montgomery | Jan 27, 2010 | Digital Marketing Blog

Marketers distributed some 367 billion coupons in 2009, the highest number on record since tracking began in 1988.  Last year also saw the first year-over-year increase in coupon redemption since 1992, signaling a renewed interest in the medium from both sides of the...

Mobile Marketing May Be The Beneficiary of Apple’s Tablet

by Mobile Marketer | Jan 27, 2010 | Digital Marketing Blog

Apple’s tablet has been the worst kept secret in the tech world for quite some time. Yet even as more rumors than realities swirled around the device’s existence, a plethora of developers and mobile marketers closely followed the rumor mill in anticipation...
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