by mobilestorm | May 7, 2009 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Bankruptcy, falling revenues, decreasing patron counts: These offer just a glimpse of the tough realities casinos are facing. The casino marketer today must deal with a unique problem set. To triumph in these times, it becomes necessary to open up new channels. Many...
by Eydie Cubarrubia | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
by Eydie Cubarrubia | Apr 9, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing
I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media....
by Eydie Cubarrubia | Mar 24, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Seventy-four percent of the world’s digital messages were sent via mobile in January 2009, says TNS Global. Said TNS’ Sam Curtis, “As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers...
by Eydie Cubarrubia | Mar 16, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
Many have heard about Girl Scout Wild Freeborn. Her father tried to aid her lofty goal of selling 12,000 boxes of the organization’s famous cookies, by creating a YouTube ad and an online order form. The scheme was successful–until Girl Scouts of the USA...
by Eydie Cubarrubia | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
