by Eydie Cubarrubia | May 21, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Nearly 100 million votes were cast during this week’s American Idol finale, resulting in Kris Allen winning the competition for the show’s eighth season. Last night was also a win for SMS marketing, just as much as it was for Mr. Allen. Why? Television...
by Eydie Cubarrubia | May 12, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities...
by mobilestorm | May 7, 2009 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Bankruptcy, falling revenues, decreasing patron counts: These offer just a glimpse of the tough realities casinos are facing. The casino marketer today must deal with a unique problem set. To triumph in these times, it becomes necessary to open up new channels. Many...
by Eydie Cubarrubia | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
by Eydie Cubarrubia | Apr 9, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing
I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media....
by Eydie Cubarrubia | Apr 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But...
