by Justin Montgomery | Nov 3, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing
Mobile coupons can be a powerful tool in your digital marketing arsenal, but with a certain sense of ambiguity surrounding the concept for most people, it’s easy to overlook the most basic set of unofficial rules or “best practices” that should...
by Jared Reitzin | Oct 30, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing, resources
Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and...
by Marwan Soghaier | Oct 27, 2009 | Digital Marketing Blog, General, Mobile Marketing, resources
Generating Casino Revenue with Mobile Marketing It’s that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th – 19th and, you got it . . . we’ll be there. Casinos in...
by Jared Reitzin | Oct 20, 2009 | Mobile Marketing
As SMS adoption continues to grow at an astonishing rate, more and more businesses are incorporating the channel as a serious form of customer communication. 10 years ago I could barely get anyone to pay for a SMS message, now we get hundreds of leads per month...
by Eydie Cubarrubia | Jun 29, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Before I started writing about messaging technology, I wasn’t sure what the phrase “short code” meant–even though I’d used them all the time as a consumer. So how can someone new to the space, even if (s)he is a seasoned vet of marketing,...
by Eydie Cubarrubia | Jun 15, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
It’s taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than...
