by Mobile Marketer | Nov 1, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Mobile marketers are entering the golden age of mobile marketing when it comes to targeting and connecting to teenagers. Earlier this year when Piper Jaffray published its Taking Stock With Teens report, the hottest trends and purchasing preferences among U.S....
by Mobile Marketer | Oct 31, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Facebook’s third quarter report broadcast nothing short of a miraculous increase in revenue for the social network that now boasts more than one billion members. And mobile is the major reason for the new fortunes being made by Facebook. All told, nearly 44 percent of...
by Mobile Marketer | Oct 30, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
According to new data from eMarketer, U.K. mobile ad spending is growing faster than many analysts had anticipated. In fact, spending will be just shy of $1.59 billion in 2013 if the latest estimates prove accurate. Between now and 2017, mobile advertising will drive...
by Mobile Marketer | Oct 29, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Despite being deemed a dunce in mobile less than two years ago, today Facebook has emerged as a mobile must for businesses with anything to sell or promote. And the advantages native to Facebook are not commonplace elsewhere. In fact, the likes of Twitter can’t...
by Mobile Marketer | Oct 23, 2013 | Healthcare, Mobile Marketing, Smartphones, SMS
According to the findings of a new study conducted by Varolii Corporation, Americans have warmed to an unprecedented degree to the thought of receiving communications from businesses via the mobile channel. Overall, the national study indicates that consumers want...
by Mobile Marketer | Oct 22, 2013 | Digital Marketing Blog, Mobile Marketing, SMS
Every so often, the headlines proclaim that one or more mainstay mobile marketing practices are poised to bite the dust. But with email, SMS, and virtually all facets of mobile marketing still growing and thriving, the critics have recently turned their attention to...
