Mobile Spend Growing Fastest in the United Kingdom

According to new data from eMarketer, U.K. mobile ad spending is growing faster than many analysts had anticipated. In fact, spending will be just shy of $1.59 billion in 2013 if the latest estimates prove accurate.

Between now and 2017, mobile advertising will drive overall ad expenditure in the UK, growing from 16.5% of digital ad spending and 7.2% of total media spending in 2013 to 44.4% and 22.9% in 2017, respectively.

The data was compiled and published in the report titled: “UK Digital Ad Spending: Driven by Mobile, Digital Will Soon Be Half of Ad Sector.”

Overall, eMarketer expects total UK mobile ad spending to approach $5.88 billion in 2017, which represents a gain of more than 270% from this year.

Specifically, investment in mobile advertising has already climbed fivefold between 2011 and 2013. That growth is expected to balloon eighteen-fold between 2011 and 2017.

Subscribers can access the full eMarketer report here.


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